Enhancing Innovation Performance and Commercialization in Higher Education Institutions: The Case of Andalas University

Games, Donard and Andre, Hanalde and Syahardi, Amri (2019) Enhancing Innovation Performance and Commercialization in Higher Education Institutions: The Case of Andalas University. In: CONFERENCE PROCEEDING 3rd INTERNATIONAL CONFERENCE ON SECURITY IN FOOD, RENEWABLE RESOURCES, AND NATURAL MEDICINES 2019 (SFRN 2019). pusat penelitian dan pengabdian pada masyarakat Politeknik Pertanian Negeri Kupang. ISBN 9786025126284

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Abstract

Innovation and commercialization have become important terms in universities in emerging market economies. This paper uses conceptualization from innovation readiness level and incubator-science Technopark relation in the context of Andalas University. It was found that innovation performance needs to focus on marketing aspects such as positioning and branding. The role incubation with the new approach is also needed. In terms of commercialization, Science Technopark needs to promote collaboration and clarity in terms of university-industry relations. This paper can provide a greater understanding regarding the innovation performance and commercialization in a university in an emerging market economy (i.e,. Indonesia) and how Andalas University may play a greater role in innovation in Indonesia.

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