Determining Factors and the Elasticity of Demand Chicken Eggs Household Consumer in Sijunjung Regency

Novarista, Noni and Sandi, Sandi (2019) Determining Factors and the Elasticity of Demand Chicken Eggs Household Consumer in Sijunjung Regency. In: CONFERENCE PROCEEDING 3rd INTERNATIONAL CONFERENCE ON SECURITY IN FOOD, RENEWABLE RESOURCES, AND NATURAL MEDICINES 2019 (SFRN 2019). pusat penelitian dan pengabdian pada masyarakat Politeknik Pertanian Negeri Kupang. ISBN 9786025126284

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Abstract

This research was motivated by the importance of increasing animal food consumption households to form a healthy, smart, productive, and quality society. Chicken egg is one of the protein sources from the animal, which is essential for daily consumption. The objective of this research was to determine: (1) The level of chicken egg consumption in household consumer in Sijunjung Regency. (2) The factors that influence the level of chicken egg consumption in household consumer in Sijunjung Regency and (3) The elasticity value of chicken egg consumption in household consumer in Sijunjung Regency. This research used an econometrics approach by developing a model of the demand function for chicken egg commodity by using primary data, the data is cross-section data. The number of samples is 100 households. The analysis is using the multiple regression equation. The estimating of model parameters is using the ordinary least squares method. The results of the research showed that the level of chicken egg consumption in household consumer in Sijunjung has been over the national nutrient norm standard. Household demand in Sijunjung Regency for chicken egg aggregate was influenced by the price of a commodity, the price of a substitute good (chicken meat) and household income. The value of chicken egg price elasticity is 2,08 (elastic) and the elasticity of income is 0,52 (inelastic). The variable of substitute reasonable price that influences to chicken egg consumption in Sijunjung District is the price of chicken meat with the value of the cross-price is 1,70 (elastic).

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